Legal

Cookies on this site

Last updated: September 22, 2026

If you are in the European Economic Area, the United Kingdom or Switzerland, nothing on this page except the strictly necessary items loads until you choose Accept. If you are anywhere else, they load when you arrive, and choosing No thanks stops them from that point on.

You can change your answer whenever you like.

Strictly necessary

These run on every visit and cannot be switched off. They keep the site available and record the choice you make below.

rg-geo

Set by Ranger. Holds a country group, either eu or row, so the site knows whether to ask for consent before loading anything else. It never holds your country or your address.

Kept for: 24 hours
rg-cookie-consent

Set by Ranger in browser storage rather than as a cookie. Holds your answer to the banner so you are not asked again.

Kept for: Until you clear site data
__cf_bm, _cfuvid

Set by Cloudflare, which serves this site. They separate real visitors from automated traffic.

Kept for: 30 minutes and session

Analytics

These tell us which pages are read and where visitors get stuck.

Google Analytics 4 — _ga, _ga_<id>

Counts visits and pages, and joins them into a session. Loaded through Google Tag Manager.

Kept for: Up to 2 years
PostHog — ph_<token>_posthog

Product analytics. Records page views, clicks and scroll depth on this website.

Kept for: Up to 1 year

Advertising and attribution

These connect a visit to the advertisement or the email that brought it, so we can tell which work is worth repeating.

Meta pixel — _fbp

Measures whether a Facebook or Instagram advertisement led to a demo booking. Loaded through Google Tag Manager.

Kept for: Up to 3 months
LinkedIn Insight Tag — bcookie, li_sugr, UserMatchHistory

Measures LinkedIn campaigns and builds audiences for them. Loaded through Google Tag Manager.

Kept for: Up to 1 year
Google Ads — _gcl_au

Attributes a demo booking to a Google advertisement.

Kept for: Up to 90 days
OpenAI Ads pixel

Measures campaigns run on OpenAI advertising surfaces.

Kept for: Set by OpenAI
HubSpot — hubspotutk, __hstc, __hssc, __hssrc

Our CRM. Joins a demo booking to the visit that produced it, so the source of the booking is known.

Kept for: Up to 6 months

Company identification

These work out which company a visit came from, using the network address. They are how a business-to-business site tells an industrial buyer from a passer-by.

Unify — unify_visitor_id, unify_session_id

Resolves a visit to a company and follows what that company reads across visits.

Kept for: Up to 1 year
Apollo

Resolves a visit to a company and reports which pages were read.

Kept for: Set by Apollo

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